FunPlus, one of the largest independent mobile game companies in the world, today announced that it has recruited mobile gaming veteran Jacob Krüger as its User Acquisition Director. Thanks to his extensive industry experience, Jacob will lead FunPlus’ user acquisition strategy, reaching out to players and connecting them with the growing FunPlus portfolio of games through multiple channels.
“Jacob’s extensive experience and knowledge of UA and Marketing will be invaluable for us in Barcelona, especially when accessing new audiences and exploring new opportunities for both our players and our games” – said Enric Cabestany, VP Publishing at FunPlus. “Our goal is to continue to hire more exceptionally talented people to lead us forward in becoming a key actor on the Barcelona tech scene.”
Prior to joining FunPlus, Jacob Krüger was Head of User Acquisition at mobile gaming companies such as Miniclip or Scopely and also served as Head of Marketing and consultant at Social Point, GameDuell among other companies in the mobile game industry.
With a brand new office in the center of the city, FunPlus Barcelona was established in late 2019 and has been gradually growing in size and scope over the past three years, with a focus on providing leadership and support for the company’s portfolio of games in the areas of Community Management, Marketing/Growth and Creative Services.
Since then, the company has continued to attract artists, technology and gaming professionals in the Barcelona region, more than doubling the size of its original team over the past year. The team is led by Enric Cabestany, VP Publishing, Europe and LATAM, a seasoned technology and digital media leader with more than 15 years of management and publishing experience.
FunPlus is a world-class, independent game developer and publisher headquartered in Switzerland, with offices and operations in China, Japan, Singapore, Spain and the United States. Founded in 2010, FunPlus is an organization that fosters top creative talent with more than 2,000 team members worldwide. Ranked #1 Global Publisher in Strategy Games (2019 & 2020), FunPlus is home to KingsGroup studio who develops hugely popular mobile strategy titles including State of Survival, King of Avalon and Guns of Glory. FunPlus has also positioned itself in the RPG puzzle genre with Call of Antia. In 2021, FunPlus acquired Imagendary Studios, working on its first original AAA cross-platform project.